Reinventing a clichéd category with graphic honesty + wit.
Art Direction, Print, Social
2018–2020
Made at Colle McVoy for WinField United / Land O'Lakes.
CD: Mark Andersen, Sam Soulek, Adam St. John
Senior Designer: Jacob Boie
CW: Alejandro Estrada, Lee Hanson, Andrew Siegel
DP/Editor/Animator: Jon Cruikshank, Justin Tholl, Cody Weigel