Redefining the relationship between producer + consumer to promote sustainable food product life cycles.
Writing, Strategy, Identity, Exhibition
B.F.A. Thesis Project
Uproot is a conceptual restaurant model made to change people's relationship with food. In researching sustainable packaging, it was clear that a product's supply chain presented far greater opportunities for improvements in sustainability than reusable or recyclable packaging ever could. However, food packaging does play a critical role in shaping cultural awareness and habits.
Made at the University of Minnesota as my B.F.A. thesis.