Kneads & Wants was hand–baking & bike–delivering sourdough bread, and wanted to do more of it. 🍞
A friend of mine embarked on a delicious, entrepreneurial summer of bread–baking. Unfortunately, I'm gluten intolerant.
So in lieu of buying his bread, I branded his bread. He needed fun, witty, and (above all) cheap solutions — I built an expressive yet simple system of type & illustration.
Adobe Design Achievement Awards Semifinalist 2018