Creating a visual system to align a brand's identity with its mission. —
Logo, Identity, Packaging
Featured on The Dieline & Trendhunter
Kind's brand was reworked to create a dynamic visual system of flavor & variety. 😛
Instead of being clinical and disorganized, Kind's packaging now plays on its flavors and varieties. Patterns, color, and iconography make each SKU consistent and recognizable, yet unique.
Their entire delicious lineup is easily translated to this new visual vocabulary.