Weather, but encoded with a visual vocabulary. 🌞

Cooler began as a redesign of my favorite weather app. What it may have lacked in aesthetics, it made up for in having lots of data.

Surveying the field, many competitors failed to bridge that gap between design and functionality.
Interactivity charts and wireframes provided the groundwork for vastly simplifying the user experience, reducing a tap–intensive interface to swipes & simple gestures.
Eventually, this drastic simplification prompted the new brand and identity for the app: Cooler.
A dynamic, modular icon system was developed for displaying weather conditions through day & night.

Then, a color spectrum was implemented into a visual temperature system throughout the app, used to show changing forecasts over time as well as to give daily context of highs and lows.

These elements combine to create a strong, flexible visual vocabulary.