We leveraged the iconic friendship of Minnesota Wild players Jason Zucker & Charlie Coyle bring some levity to banking. 🏒
A series of social content captures how Zucker & Coyle train hard to play at full strength — but Associated Bank makes it easy to bank at full strength with Wild Checking.
We also built an Associated Bank Giphy page to use outtakes from the shoot as shareable reactions for fans.
Made at Colle McVoy for Associated Bank.
CD: Michelle Cherland
AD: Hans Slade
CW: Matt Cermak, Anne Parrin
DP/Editor: Carl Martin