Building a sense of place into a regional bank brand.
Identity, Campaign (Concept)
Associated Bank wanted to launch a brand campaign embracing its new strategic positioning as a champion of the local. My solution used a flexible and expressive system of vernacular and docu-style elements to evoke a sense of place without being patronizing or pretentious.
Made at Colle McVoy for Associated Bank.
CD: Michele Cherland, Laura Fegley
ACD: Taylor Snyder
CW: Danny Walsh