Uproot began as my senior thesis research paper. You can read it above if you'd like.

I took a deep dive into the history of packaging design, and came out with several key insights.
Take some time to read through them — or don't, but they're interesting either way.
In the early 1900s, a single company monopolized plastics production.
The E. I. du Pont Company streamlined the production of cellophane, eventually expanding to other plastics. They hyped up these new materials for use in packaging with proprietary periodicals, personas, & research.
This same company also had a massive influence on packaging's valuable factors.
Many sources point towards key elements of packaging — sensory pleasure, cognitive stimulation, & functional utility — as crucial vessels for consumer experiences. The du Pont Company essentially controlled all of those elements as well, due to its vertical integration throughout the packaging design process.
The factors that make for innovative & appealing packaging also make for environmentally—unfriendly packaging.
Think of products like Go–Gurt or those little applesauce pouches. They’re equally convenient as wasteful.


The du Pont Company long ago set the standard for what we think we want. Unfortunately, they were a cellophane company.



The solution?
Some good, old—fashioned, big picture thinking.
The problem goes much further than packaging; less than 30% of the material solid waste generated in the United States is from food packaging. Just making everything "recyclable" isn't the answer.
The overwhelming majority of waste in a product's lifespan occurs before the wrapper comes off — how can that be fixed?



Local food.
Local & regional food systems improve the vitality of both rural and urban communities.
They keep more food dollars in local communities and offer new business opportunities that can bring young people back home. Producers and consumers build relationships, so that consumers know where their food comes from and how it was produced. Communities with a strong local food connection are more resilient to global food supply challenges and price fluctuations.
While definitions of local and regional food systems vary in terms of specific geographic boundaries or distances, they are driven by common goals. These include strengthening the economic well being of communities, improving access to fresh healthy food, and creating market opportunities for beginning farmers. Read more.



Uproot brings the power of packaged goods back to the producers & the consumers.
Uproot functions as a marketplace and restaurant, enabling customers to choose their level of involvement in sustainable agriculture.
Local farms supply ingredients for Uproot's restaurant and its marketplace — supported by customers either way.
Each meal from Uproot comes packaged in a special, durable reusable container. This container can then be returned for a discount on a meal or market purchase, used independently at other farmer's markets or bulk stores, and/or utilized at home for food storage & meal prep.
The restaurant's fast–casual, to–go format enables a lower footprint and price tag, ensuring that farm–to–table food is accessible to all.