Kneads & Wants was hand—baking & bike—delivering sourdough bread. 🍞

They needed fun, witty, and (above all) cheap packaging to match.

A friend of mine embarked on a delicious, entrepreneurial summer of bread–baking. Unfortunately, I'm gluten intolerant.
So in lieu of buying his bread, I wanted to brand his bread. He didn't have much in the way of a marketing budget, so we wanted to keep things cost–efficient while still injecting personality. Bags, a necessary overhead cost, were printed with the logo and pattern.

The brand's illustrated elements reflect the hand—done bread & delivery.
A whimsical pattern drew upon the idea that bread isn't just about bread — it's really a vehicle for the ingredients. Custom apparel spreads awareness during the delivery, and a Facebook page was built to advertise and collect weekly orders.