Kneads & Wants is locally–made, bike–delivered sourdough. They needed fun, witty, and (above all) cheap packaging to match.
A friend of mine embarked on a delicious, entrepreneurial summer of bread–baking.
Unfortunately, I'm gluten intolerant.
So in lieu of buying his bread, I wanted to brand his bread. He didn't have much in the way of a marketing budget, so we wanted to keep things cost–efficient while still injecting personality.
A whimsical pattern drew (heh) upon the idea that bread isn't just about bread — it's really a vehicle for the ingredients. Custom apparel spreads awareness during the delivery. A Facebook page was built to advertise and collect weekly orders.