Kind's brand was reworked for some serious shelf appeal.
The logotype was redrawn from scratch, featuring soft edges and natural shapes.
Packaging now plays on the flavors and varieties, rather than strict black & white with geometric elements. Utilizing patterns & iconography makes each SKU unique, consistent, and recognizable.
This complete 180 of Kind's brand more closely aligns its aesthetic with its mission, creating a flexible and dynamic system that's easily applicable to any and all packages while still maintaining the brand's emphasis on high–quality ingredients.
Their entire portfolio of delicious snacks is easily translated to this new visual language.